Is this how Colebrook decides its vote? Recent ripples in social media over candidates who supposedly lobbed letters and tossed Tootsie Rolls at a parade surfaced some interesting commentary. The debate that reared among would-be voters revolved around candidate character.
People spoke their minds and shared their feelings, which seems a fine thing. We all know the heart of America’s democracy is driven by public participation: a good election is one where we connect with our preferred candidates and support their political positions.
Or is it?
Over a decade of research(1) shows consistently that people who consume multiple news media streams are more likely to be civically and politically involved. It turns out that messages in Facebook feeds are like a social contagion. If a friend posts a comment, you are going to believe it, like it, and share it. And so, connecting with our political candidates has become a bit of a superficial affair.
Our Founding Fathers printed flyers and wrote articles, then gathered in groups to educate, motivate, and inspire the people they were seeking to serve. Today’s political candidates must master a virtual arena of public opinion, where ill-informed onlookers are ready to pounce with outrage.
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An incident is fed into the gladiatorial ring of social media friends and acquaintances. The ripping of character begins with a few words, then a frenzy of likes and shares. Your friends do not need to observe and confirm the real event. Instead, to show their bonds, they click a “like” button that says they stand with you against all the unlikeables out there. Before you realize it, your shared social media feed makes you part of a maliciously deliberate, coordinated, and sustained attack on someone’s personality, character, and integrity.
A recent political spat posted in Colebrook social media circles proves the point, with candidate Mike Ouellet using his daughter and grandkids as weapons of a word war. Posting on social media, Kami Ouellet champions her father to her friends and acquaintances, declaring moral indignation – “…approaching someone at a community event is socially inappropriate, it’s disgusting”. The friends rush to agree, it was a public parade and there were CHILDREN in the car! Hmm, but wait…
Dear friend Kami is worried about her children being exposed to political BS in public, and yet she has forgotten to take a deep look in the rearview mirror. Because her father Mike in his public pants may be sitting on a political stain or two.
If Kami Ouellet is concerned about what her children see and hear, she could start by telling their grandpa Mike that it is not appropriate to post demeaning memes of women political candidates. When people like Mike Ouellet use social media to repeatedly mock strong women with bold opinions, it makes the North Country look backward. He is pushing a belief that women should know their place in the kitchen – or laundromat, as Mike’s meme suggested, “when washer stops, remove all your clothes”. Is that a message Kami wants for her children?
Being a traditionally conservative is not grounds for shaming women or sharing racist diatribes – especially not as a public official. Yet it is not even clear if Mike Ouellet is a true conservative. In 2008 and 2010, Mike was a registered Democrat and voted Democrat in both elections, per the Republican National Committee (RNC) database. But it is better to veer away from further social scrutiny of Mike Ouellet’s public face and personal values before this article descends into the realm of character assassination.
Instead, let us look at the real issue at hand: how can the voters in Columbia, Colebrook, and Stewartstown ensure they are voting for the right candidate to represent them in Concord? If our friends’ social media feeds tend to be flawed, how can voters who truly care about their families and their communities make a better decision?
Politicians are meant to serve people. However, experts point out that politicians are motivated to come to power, to stay in power, and, to the extent that they can, to keep control over money(2). So how can the ordinary voter move beyond the potential follies of social media feeds as they get to know their political candidates?
First, ask the hard questions. How has the long-time politician stayed in power?
It is easy to observe the patterns of political control. The voter who cares will check whether a political candidate is surrounded by a core inner circle of power brokers, whose wants – and often greed – outweigh the needs of the common people.
Second, look for the political money trail. Are there hints or rumors of backs being scratched or self-interest? Of bullying tactics and political maneuvering in service delivery?
Notice any short-term political promises that will cost the taxpayer more dearly in the long term? Remember, money will always be an instrument of power. Self-serving politicians often hide behind hush-hush real estate deals and high property taxes.
Third, look at the politician’s results over their entire career. What has substantially changed for the better during their tenure?
Measure results that really matter. Like the shrinking food on your table, the smaller paycheck in your pocket, your promised sidewalks still in ruin, the dwindling jobs in your community, and fewer opportunities for local businesses to thrive.
If the political candidate is new to the campaign field, skip social media feeds and dig deeper. Do you see passion and zeal that point to them being a game-changer who will rattle Concord’s political cages? To be sure, here is a checklist:
- Do they have a vision for your community and for the Granite State?
- Have you heard them talk about action plans that will get better results?
- Does that talk match what they have achieved in their past?
Remember, visions and plans are great only if they are matched with the energy to serve the interests of the community.
Be curious about a new candidate’s proven track record, because you’re looking for someone who delivers. Past performance is a good predictor of future outcomes.
It takes more than a quick scroll and a casual comment to be an informed voter who cares.
Ultimately, the social media profiles and preferences of our friends are poor filters for politics. The likes and shares of our virtual connections are trivial and unreliable. In the wisdom of the Bible, we know that man’s tendency is to look at outward appearance, and not the heart. Even more so in a virtual world that is shallow and phony. If you care about your vote, make sure you free yourself from the limits of your friends’ social media feeds.
When the election rolls around in September, you have an opportunity to check a box. That box is an American symbol of hard-fought freedom and people’s rights. It should also be a framework for responsibility and results – everything you expect from the candidate who wins. It is the present and the future for your family, your community, your local businesses, and the Granite State.
Be more vigilant – show that you care about how you cast your vote.
(1) https://journalistsresource.org/politics-and-government/social-media-influence-politics-participation-engagement-meta-analysis/
(2) Moynihan, Michael (September 24, 2011). “Book Review: Dictator’s Handbook“. The Wall Street Journal.
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